Our Brand Story

Heritage

Creativity, imagination and heritage are at the heart of British designer, Emily Cheetham’s, covetable line of handbags and accessories, Elyse & i.  An under-the-radar brand that prioritises craftsmanship, intelligent, stand-out design over screaming logos and hype.  Elyse & i fills the gap between dizzily priced luxury brands and mass-produced high street bags.  The Singapore based brand is the cool girl’s destination for daytime staples or statement clutches at the approachable end of luxe.

Each effortlessly easy bag has been handmade in small quantities by skilled craftsmen with exquisite attention lavished on every detail.  Alongside, signature “leather knot” embellished convertible clutches that has brought the brand much notoriety, there are seasonal additions that remain true to the brand’s love of texture, sculpture and pattern. Discover statement box clutches fashioned in perspex and leather; expertly embroidered bags that transition from day to night; whimsical totes ideal for weekends or holidays or add a fun clutch or bag charm to inject new life to your accessory collection.  Clever design means versatility is the heartbeat of each bag - adjustable straps, detachable fringe panels, hidden pockets or secure closures.  Elyse & i’s knack of combining sartorial and economical savviness makes it the bag brand to watch.

Success

Elyse & i bags have been clutched at the Royal Wedding of Prince Harry & Meghan Markle (by Caroline Greenwood), worn by E! News Presenter Vetty King,  Mel ‘Sporty Spice’ C, Asia’s Got Talent Presenter/Singer Songwriter Anggun Cipta, TV/Radio Presenter Jenni Falconer, Style Influencers Bea Albero (Mr & Mrs Monnet), Ruby Kwan, Sarah Atiq and Anna Skoog (Annamavridis) as well as Hollywood actors Emma Thompson & Natascha McElhone. Elyse & i bags have been featured in many global publications including Vogue (online), Grazia, Marie Claire, ELLE, Harpers Bazaar, CLEO, In Style, Straits Times, FT, Red amongst many others. See our press page here. 

In over the decade that has passed since 2005 when Cheetham founded her label on the kitchen table of her London flat, her creations have lined the shelves of stores from Europe to North America to Japan including Galeries Lafayette, Anthropologie, HP France, Tara Jarmon and Tangs. She has exhibited at prestigious Paris Fashion Week shows, won and been nominated for awards in London and New York, collaborated with high street retailers HOBBs, Debenhams as well as artist Claire Desjardins and corporate Procter & Gamble.